![]() ![]() Many people are also very interested in HubSpot’s email deliverability, which, we have to say, was not anywhere near as high as it should be. We’d like to see it get scores in the early nineties. This could even be enough to look for an alternative to Mailchimp. Mailchimp’s deliverability might be a surprise to some, considering how popular the tool is. Email Marketing ServiceĪverage Deliverability Rate (Last 3 Tests)īrevo (formerly Sendinblue) deliverability This table gives you the average scores from our last three email deliverability tests (approximately a year and a half). Over the years, we’ve seen fluctuations in the deliverability of the email service providers (ESPs) we monitor. Why do some email marketing platforms perform so much better than others?Įmail Marketing Deliverability Comparison: Average Deliverability Rate.Our email deliverability test methodology.Email Deliverability Test: Rates by Internet Service Provider (ISP).Email Deliverability Test: Results Over Time.Email Marketing Deliverability Comparison: Average Deliverability Rate. ![]() We’ll continue to add them to this page with each round of tests to show you who has got the best email deliverability!īecause we believe email deliverability should be an important factor when deciding on which email tool is right for your business, we’ve also now added this as a criterion to each of our reviews. And the differences, in some cases, are quite startling.Īs a result, we’ve decided to share our results, and have committed to performing regular tests to make sure our results are always up to date. Most marketers know the theory behind boosting email deliverability rates – building and managing clean lists, keeping subscribers engaged, developing a good sender reputation, and so on.īut many also know from experience that you can do everything by the book and still have your emails mysteriously disappear after being sent.īased on our bi-annual email deliverability test, we’ve confirmed what many marketers have long suspected – different email marketing services do have different deliverability rates. Of course, this won't increase the cost of your subscription.Įmail deliverability can really make or break an email marketing campaign. We may earn an affiliate commission when you purchase through our links. Mailjet Pricing: Is it Cheap, But Is It Worth It?Ĭonstant Contact Review: Well Known, But Also Good?Ĭalculate the Price for Your Favorite Newsletter Servicesįind the Right Newsletter Service with Our QuizĮmailTooltester is supported by readers like yourself. MailChimp Review: Big but Also Beautiful? GetResponse Pricing: Features, Tiers and Discounts GetResponse Review: How Good is the All-In-One Tool? We, then, multiply it by 100 to get a percentage.ActiveCampaign Review: The Automation Superhero?ĪctiveCampaign Pricing: Get the Best Deal In the average rate of return formula, we take the average annual profit and divide it by the total cost of investment. It is expressed as a percentage of the original sum invested. The average rate of return compares the average annual return (profit) from an investment with its initial cost. The average rate of return (ARR) is the average annual return (profit) from an investment.
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